‘Tis the season of holiday marketing—the best time to promote your business and increase brand awareness in many different ways! Now is when you start planning your holiday marketing and communications strategy. The holiday season is right around the corner, so don’t be late! Here are some tips to help your business make the most of this opportunity.
6 creative ways to increase brand awareness during the holidays
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- Send a message from the heart
- The holiday season is the perfect opportunity to take a moment and genuinely communicate with your clients, contractors, and employees. Whether it is a traditional holiday greeting card sent by mail, or in digital form as an email or social media post, it is important to let those that you work with know how much they are valued.
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- Promotional materials
- Promotional materials are perfect gifts to give out to customers during the holidays. Items like grocery totes with your company logo on the front not only create brand awareness but also act as free marketing for everyone who sees the bag. Other items, such as branded water bottles, pens, shirts, and custom VIP bags are all great ways to show appreciation!
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- Stock up on gift certificates
- Gift certificates are always a great thing to have around the office or shop regardless of the time of year. The holiday season is a wonderful time to promote these to your clients as the perfect hassle-free gift for their loved ones. It’s essential also to offer digital gift certificates so your customers can expedite the process and save on shipping fees.
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- Promote your holiday event
- The holiday season is also known as “Party Season.” To ensure your event is not a bust, it is important to spread the word via social media posts, email blasts, and print invitations. To ensure the attendees receive the invitation, make sure you send it multiple times via different communication strategies.
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- Holiday hours communication
- Many of us want to spend the holiday season with our family, which can result in special holiday hours. The communication regarding office hours can often slip through the cracks during this busy time. It helps to send an email blast via MailChimp or Constant Contact to let your clients know your business hours and schedule during the holiday season ahead of time. This will encourage your customers to act soon!
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- Create limited-time packages
- Nothing makes a purchasing decision easier than having a transparent selection of products or services at a fair price. It’s no secret that consumers LOVE memberships and bundles—the holiday season is a great time to offer unique options for your customers for a limited time to create a sense of urgency and novelty.