Knock out website updates in less than a week
Have you ever been in a professional or networking setting, dreading to get “the question?” You know, the one where someone asks for your contact information so they can follow up at a later time? Reluctantly, you give them your business card, hoping they bypass your website and jump right into the email. Trust me—we have all been there!
The raw truth is that within a year, even the most high-quality, tastefully constructed websites have irrelevant staff information, a dated or ineffective homepage, and a lack of fresh thoughts and ideas posted in the blog. For many business professionals, this can be detrimental, especially when trying to close a deal. As they say, “first impressions are important.” There is no reason to let an easy-to-remedy faux pas keep you from putting your best foot forward. Take action now with some of these website updates that you can implement painlessly.
3 easy ways to give your website a facelift
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- Stay up to date with personnel changes
Have you filled positions that are still listed as open on your website or still have former staff members’ information displayed? Has someone been promoted and in need of a title change, or just plain ol’ sick of their out-of-date profile picture? Set a positive and transparent standard with customers and staff by keeping this information current.
Ways to update your website as your business dynamics evolve:
- Add new staff or delete former staff
- Update staff photos, bios, or contact information
- Tidy up your job board
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- Use your blog to connect authentically
Do you have some great insider tips you want to share or information you think your customers will find valuable? Are you excited to announce news about an achievement or change within the company? Consistently getting your thoughts and ideas out there is easier than you think. Keep your website relevant to customers and industry leaders by regularly adding fresh content.
Ways to express the personality of your brand, staff, and customers in your blog:
- Post announcements, awards, and honors
- Produce educational content
- Share customer stories and industry news
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- Effectively communicate your message on your homepage
Is your homepage feeling a little dull and dated? Do you have your most important messaging and call-to-action (CTA) “above the fold?” Your homepage is some of your most prized real estate and sets the tone for the users’ journey throughout your website. According to Sweor, “38% of people will stop engaging with a website if the content or layout is unattractive.” Don’t lose the attention of your websites’ visitors before the adventure even begins.
Ways to Make your homepage engaging and easy to navigate:
- Add new staff or delete former staff
- Update staff photos, bios, or contact information
- Tidy up your job board
Ignite The Stoke provides website updates for platforms such as WordPress, Wix, SquareSpace, and GoDaddy. Contact us for convenient, cost-effective, and customized web solutions.