So you have been bouncing around the idea of creating an email newsletter – or maybe someone’s suggested you launch one and you have no idea what they are talking about? Regardless of whether you’re an email newsletter novice or you need to ensure you’re doing things accurately, we have you covered!
Top 3 reasons why you should create an email newsletter
- One of the primary purposes for making an email newsletter is that it produces regular website traffic. Capitalizing on organic engagement on popular social media platforms such as Facebook is becoming harder – especially if you are not posting and interacting with your community on a daily basis.
- It’s no secret that money does not grow on trees. So anything that spares you cash ought to be a top priority. Do not underestimate the impact of an email newsletter and the bottom-line savings (aka – savings) it provides you as a business or personal brand.
- Just like with any other form of marketing, it is crucial to provide relevant content in which has a measurable performance. Quantifying the execution of an email newsletter is straightforward. Your email insights give all of you the data you need to do this, such as click rates, open rates, unsubscribe rates, bounces, which links are clicked on, etc. These KPIs will help you precisely figure your ROI and help you to create targeted content for your audience(s).
HOT TIP! Let’s take a moment to discuss the structure of your email newsletter. Consider the number of emails you receive and how many you automatically erase without opening! Without a doubt, it is a MUST that the title stands out enough to be noticed. Get inventive with that headline! It’s critical that it’s never deceptive; however, it never hurts to show a little creativity to pique the interest of your audience!
OUR FAVES! Nailing down the email marketing platform you are going to use is a must. If you are looking for a user-friendly and budget-conscious option, we suggest Mailchimp.